How to get execs to buy in on a business continuity plan

Even after events like the Japanese earthquake and tsunami and the Deepwater Horizon oil spill, many executive simply don’t see the importance of having a business continuity plan in place. Gaining the attention, buy-in and active support of top management is often an uphill battle for business continuity and disaster recovery planners; use these tips to persuade them to consider more carefully.

  1. Be prepared with specific objectives, like how much funding, resources and level of support you need.
  2. Take what you can get. If you propose a comprehensive plan but management is only willing to commit a simpler one, go for it.
  3. Be ready to overcome objections; if the cost seems too high, remind them that it really is an investment.
  4. Present the benefits, like protecting your people, assets, data, reputation and customer relationships, and avoiding downtime.
  5. Make the ROI case. Business and revenue will be saved, and daily operations and competitiveness will improve.