How mass notification can help when hurricanes threaten

Hurricane season is fully upon us, and after last year’s dramatic display, hopefully everyone on the Gulf Coast and the Atlantic seaboard are as prepared as they can be. The big news last year was Hurricane Irene, first sweeping up through the Bahamas wreaking damage as a powerful tropical storm, eventually making landfall in North Carolina. Today it’s Tropical Storm Isaac, following a path eerily similar to Hurricane Katrina’s seven years ago.

Earlier this year Colorado State University researchers predicted the 2012 Atlantic hurricane season would bring 13 tropical storms with five hurricanes and two major hurricanes. Since that prediction, NOAA’s Climate Prediction Center has upped the numbers, saying that hurricane activity in the region is likely to be above average.

Wouldn’t it be great if researchers could pinpoint when and where these storms will occur so you could be sure your business would be properly protected? Unfortunately, they can’t, and since the bulk of hurricane activity typically takes place late in the season, it’s important to review your business continuity plan often to be prepared for severe weather at any time.

An important part of business continuity is keeping lines of communication open, which is what automated notification is all about. People around the globe use emergency notification systems, even in the midst of chaos, to reach out with instruction and aid to staff wherever they might be. One of our clients shared how she was at home guarding her two children as a hurricane raged around her. Using her cell phone and Wi-Fi, she was able to give direction to staff at a nearby facility as they weathered the storm at work. Could your notification system stand a test like that?

There are many ways to use notification to keep business on track when severe weather like hurricanes strike; read here to find out how.