As Paul Revere awaited the approaching troops in the Boston area during the American Revolution, he knew that once the action of an invasion began, there would be little time to alert the colonists.
That’s why he made a crisis communication plan to quickly warn them about the means of invasion with a candle in a church steeple. You know the story. If they came by land, there would be one candle. If by water (across the Charles River), there would be two. Thus the old adage, “One if by land. Two if by sea.”
For the late 1700s, Revere’s idea worked pretty well in a crunch.
Likewise, organizations must be prepared in advance for a crisis – whether it is an act of nature, a man-made event, a data breach, or any other occurrence that threatens the continuity of your business.
Now, I doubt your company’s emergency communication plan is still relying on a candle in a steeple, but if you are still using a manual call tree or counting on your company’s email servers to be functioning properly during an emergency, you might face a struggle during a crisis.
And with the Insurance Information Institute reporting that 40% of small businesses never reopen after a natural or man-made disaster, being behind on your notification technology is not a risk you should take.
There are technologies available today that streamline your communication with your employees, customers, and key stakeholders. Look for an on-demand alerting and incident response service for your routine and emergency communications. With an easy-to-use, web-based emergency notification service, you can ensure fast, effective, two-way communication in real-time and even audit the results of your responses.
A multi-modal service will enable you to reach the people you need via mobile app, phone, desktop alerting, email, or via compatibility with your company’s current communications tools such as digital displays and Cisco IP phones. And with integration to your HR systems along with self-updates, you can be sure that you have the most current information on hand.
Revere knew that the impending invasion would happen in one of two ways: land or ‘sea’. Unfortunately there is no way to know how, when or where the next crisis will strike your company.
But there is something you can know now. How will your organization plan to communicate during critical situations?