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Action and Reaction: They Go Hand in Hand

4 Minute Read

Someone once said, “It’s not what happens to you, but how you react it to it that matters.” This premise not only holds true in our personal lives, but in business as well. No one knows this better than today’s business continuity professionals, who must devise their organizations’ response to critical events.

From security breaches to natural disasters (and everything in between), these individuals understand that for there to be resilience, there must first be a plan of action, or reaction. Success of the plan, and perhaps even the organization as a whole, hinges on the ability to communicate. And, not just at the first sign of trouble, but throughout an event’s lifecycle.

With an emergency notification service, like that provided by Send Word Now, you can immediately make management, employees, suppliers, clients and other stakeholders aware of urgent situations. Just as important, you can continuously keep them in the communications loop. Consider the following five tips:

Don’t hesitate to activate. The faster people know about the event, the faster your response and ultimately, its recovery. If you’re unable to do so, ask your vendor’s Customer Support team for assistance. They should be accessible 24x7x365.

Pre-plan when you can. You already know who must be alerted, and potentially mobilized, in response to certain situations. By building these notification scenarios in advance, you will save time in the long run.

Keep data current. Don’t wait for an emergency to figure out you have wrong information (phone numbers, email addresses, etc.) for people. Your message may not get through, putting them and your organization at greater risk. Consider the use of a Self-Registration Portal.

Make updates available. Emergencies are fluid. Make sure everyone has the details by sending follow-up messages or making status updates available at specified intervals. Otherwise, they may be acting upon old information, hindering the response effort.

Give them closure. When the situation is resolved, activate your emergency notification service one last time to let people know. This simple act can help put fears to rest and get your organization back on its feet faster.

Remember, for every action, there is a reaction. The goal is to make sure your organization’s response is both timely and appropriate. _