Every notification, or message, is unique, but to be effective, every one should include certain basic elements. The uniqueness off the notification, combined with its purpose, will inform you as to which types of devices should be targeted, when the message should be sent, and if there is a need to escalate the message to other recipients. So each time you craft a notification, consider its personality and purpose, then ask yourself if it requires action and response.
The core elements of a notification are the ones that are consistent no matter what the use case. Core elements typically include:
By breaking down all notifications into these core elements, you’ll make easier for your recipients to interact and respond the way you wish. Keep tuned, as we’ll be exploring more and better ways to use notification in future posts.