In the world of business continuity/disaster recovery (BC/DR), there’s a lot of talk about employee accountability. Problem is, planners aren’t always talking about the same thing. For some, employee accountability simply means knowing personnel are safe and OK immediately after an incident. For others, it means the organization’s staff understands and executes the duties expected of them for business recovery. And for many, employee accountability means both.
Regardless of the definition, organizations know that their most valuable asset is their employees. So when events such as blackouts, cyber attacks and natural disasters occur, it is imperative for management to communicate quickly and often if personnel are to be accountable (and accounted for) and operations are to continue with minimal impact.
Take Superstorm Sandy for example. This single weather event not only left behind more than $65 billion in damage, but also resulted in tremendous loss of productivity – an estimated two million working days – for organizations throughout the Northeast. One of the key drivers of loss for this event was poor accountability for and communication with displaced workers.
Thankfully, storms like Sandy and other worst-case scenarios don’t happen every day. But BC/DR planners must think and prepare as though they do. And, that means having a comprehensive crisis communications strategy in place.
Having a rapid, reliable emergency notification service is one of the single best ways organizations can ensure employee accountability – no matter its meaning. To help BC/DR planners in this critical area, Send Word Now is pleased to offer a FREE guide, Able, Ready & Willing: Best Practices for Employee Accountability in a Crisis
. Read it now
and learn practical tips for enhancing employee accountability within your organization. _