Case Study: How McCann Erickson Used Send Word Now in Hurricane Sandy

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McCann Erickson, the world’s largest advertising agency network, is a part of McCann Worldgroup, a preeminent global marketing communications company with offices and clients in over 100 countries.

At the organization’s corporate headquarters in midtown Manhattan, Debbie Fried, VP Manager of Business Communication and Continuity, is responsible for making sure that all agency staffers are kept up to date during emergency situations. So when Hurricane Sandy swept through New York City in October of 2012, Fried depended on Send Word Now to send out critical messages before, during and after the storm.

When Hurricane Sandy began to head up the East Coast from the Caribbean, Fried used Send Word Now’s alerting platform to send out an alert to over 600 McCann and McCann Worldgroup company employees. The message, which was transmitted to work and personal e-mail accounts as well as to landline and cellular phones, indicated the anticipated severity of the storm and let recipients know that the office would be closed the next day.

Over the course of the next week, Fried continued to use Send Word Now on a daily basis to let employees know just how the company was responding to the storm. “All of our employees were happy that they didn’t just receive an e-mail,” says Fried. “They had a choice of how to receive the messages we sent them.” Later on, employees went out of their way to complement the McCann leadership team on how well they had communicated.

To read more about how McCann Worldgroup relied on Send Word Now’s quick messaging service during Hurricane Sandy, check out our full case study, available here.