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Case Study: How Sears Uses Send Word Now’s Weather & Events, Formerly Known as WeatherBlast to Protect Staff and Customers

4 Minute Read

Clint Fransen, Crisis and Emergency Manager at Sears Holdings Corporation, helps to oversee Crisis and Emergency Operations at Sears Holdings’ 3,900 retail locations throughout the United States, Puerto Rico, Guam, and the Virgin Islands. He is responsible for ensuring that the stores, which offer a wide range of home merchandise, apparel and automotive products and services, are kept both safe and secure no matter what happens. Whether the threat is a natural disaster, an on-site shooter, or an approaching tornado, it’s Fransen’s job to make sure that Sears responds to it as quickly and as effectively as possible.

On April 27, 2011, a series of powerful tornadoes struck near a Sears retail location in Tuscaloosa, Alabama. “One of the tornadoes came within just 200 yards of our store,” says Fransen. “We realized then that the Send Word Now WeatherBlast system, which automatically sends location-based alerts during weather emergencies, needed to be implemented in all of our stores.”

Since then, Sears and Kmart stores across the country have benefited from Send Word Now’s automated weather-related alerts. With these timely warnings, managers have been able to protect store property as well as the safety of countless staff members and customers.

Now, he and his team members know that they can depend on the WeatherBlast system to keep store managers informed of weather-related threats in the area. “With Send Word Now in place, we can go to bed at night and know that while we are sleeping, we still have a system to monitor the weather and alert stores if need be. And those alerts now go out in a matter of seconds instead of minutes. When we’re talking about an incoming tornado, just a few minutes can save lives.”

Read more about how Sears used Send Word Now during the 2012 tornado season in our full case study, available here.