Google Gets it Right Securing your Accounts with Two-factor Authentication

4 Minute Read

In a new ad campaign to help clarify its new security and privacy policies, Google has demonstrated that pictures really can be worth a thousand words. Over the past few weeks, we’ve seen these cute and simple drawings all over the New York subway system. One ad in particular caught our attention – it’s the one that highlights two-factor authentication as an important part of any online security policy.

The picture of the bear and snake pit holding back an intruder is followed by the caption: “2-step verification: like guarding your home with a grizzly, and a pit of snakes.”

The ad goes on to explain, “When you leave your house you feel safe knowing the door is locked. But imagine how much safer you’d feel if the door was guarded too? The same goes for the information in your Google Account. So it’s good to know that switching on 2-step verification will give you not one, but two security measures that will help prevent anyone from breaking in.”

When it comes to emergency communication and the distribution of sensitive information through online channels, you can never be too serious about information security. And like Google, we know how important it is for our customers to be able to authenticate themselves in multiple ways. That’s why we offer state-of-the-art two-factor authentication features alongside our secure messaging platform.

The Send Word Now two-factor authentication feature is one of our favorite security features. With this feature enabled, users are required to authenticate themselves in two ways in order to log in to our service. Along with the standard username and password, users must input a random number that is refreshed every few seconds by a unique hardware token. For customers in industries that protect sensitive data, we recommend this feature for additional security and peace of mind.

To learn more about all of our security policies, you can read our featured white paper, Security Matters: Every Layer of Protection Counts.

And to read more about Google’s two-step verification process, check out their online safety website here.