According to a report by research firm eMarketer, mobile consumption increased on average by seven minutes in 2017 – totaling about 3 hours and 15 minutes per day per person. During the same period, time spent on desktop computers actually decreased by one minute and TV viewing decreased by a full five minutes.
But that’s not all. Not only do an estimated 61% of smartphone users check their phone within five minutes of waking up in the morning, but many actually wake up in the middle of the night just to see if they’ve missed anything important.
All of this information underlines two very important points. First, older technologies are regularly being left behind in favor of the mobile landscape at a pace that shows no signs of slowing down anytime soon. Second, if you want to reach someone in the modern era you need an effective mobile strategy in order to do so – end of story.
This is especially true for organizations like government agencies. When they have to reach out to residents in an area to convey essential information for the purposes of public health and safety, every second counts. It is imperative that agencies have a plan on how to reach people on their mobile devices for maximum effectiveness.
Think about it like this: according to a study from Pew Research Center, smartphone ownership in the United States is now at an all-time high of 77%. But people are simply more engaged with their mobile devices than they are with something like a television or even the radio. If you have an important message to get out into the world – which you would if you were a government agency during a crisis situation – you need to go where the people are. As of 2017, you can all but guarantee that your message will be received faster and more effectively in the mobile space than it will be absolutely anywhere else.
The fact of the matter is that when it comes to crisis communications, information can literally save lives. This is why employing the right mobile strategy for emergency situations is of the utmost importance – you’re talking about a situation where every second counts and getting alerts to people via smartphones and tablets is by far the quickest and most effective way to get this information to the people who need it the most.
If you’d like to find out more information about how to develop a mobile strategy for these and other types of important situations, fill out this form to receive your free copy of the OnSolve-produced brief “Best Practices When Using a Mobile Strategy for Crisis Communications” today.
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