Hello? Mass notification… and the problem of non-response

MegaphoneWhen you send out an urgent mass notification, do you find that few of your targeted recipients bother to respond?

If your message is important and you don’t get the responses you need, it’s hard to know where your people are—to say nothing of whether they’re safe and acting on your directions.

Employees that won’t respond represent a risk to your company and the well-being of their colleagues, and in fact, a risk that can impact your entire organization.

The problem of lack of response is a persistent one. Companies all across the country and around the world struggle with the same issue. But by looking at it from the perspective of your recipients, you can gain insight, frustrating though it might be, into why it may be happening. That insight can then inform you on how to take steps to improve the situation.

Start by explaining why your mass notification system was put into place, emphasizing issues that concern your staff, such as safety, convenience and protection.

Explain why responding to your mass notification messages is so important, even when the message itself seems to be a general one without a great deal of urgency.

Sometimes people don’t react to a message because they aren’t sure of its source or aren’t sure of the proper action to take. Both of these scenarios can be addressed by a sensible plan to train your employees and set expectations. A few pre-announced tests, with messages delivered by various routes—such as email, phone and SMS—will go a long way in making recipients feel more comfortable with your mass notification system.

Once users are trained, it’s a good idea to establish a regular testing schedule just to keep everyone familiar with the rhythm of notification and response.

That way, when you really need to hear from your people, they’ll know how to respond —and why it’s important to do so.

Interested in more techniques for improving response to your mass notifications? Watch an on-demand webinar brief called “Hello? Is anyone out there?”

The webinar discusses the importance of response as a way to gain valuable intelligence after delivering an urgent mass notification.

It also explores:

  • Reasons employees don’t respond, and how to overcome them
  • Tips for setting expectations and proper training
  • Campaigns and programs to boost response rates

Watch the webinar today to see how you can get the response rates that will give the information you need when the pressure is on.

Learn more from the white paper, Best Practices in Using a Notification System.