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Hurricane season is upon us

Hurricane 1Seen from above, an off-shore hurricane is an impressive sight—swirling clouds twisting for hundreds of miles around a dark, empty eye… If you knew nothing about what was really going on, you could call it beautiful.

Yet when a hurricane makes landfall, it can cause terrible destruction from massive flooding and intense, erratic winds.

And although you may have some warning that one of these massive storms is on its way, it’s impossible to predict the exact path a hurricane will take—or the amount of damage it will cause.

Colorado State University’s annual storm forecast calls for a typical hurricane season in 2016, with a total of 12 named storms and six full-fledged hurricanes, with two of those at a strength of Category 3 or higher.

Will any of those storms land in the US? There’s another thing that’s impossible to predict.

Look at the 2010 season for example: 19 named storms, 12 of which were hurricanes… And only one of which landed as a tropical storm.

In 1992, by contrast, only six storms were named. However, one of those was Hurricane Andrew, the Category 5 storm that obliterated parts of Florida.

And if you’re asking yourself, “What about Sandy in 2012,” here’s another bit of unpredictability—the storm that paralyzed New York and the eastern seaboard was technically only a non-tropical cyclone.

Quibbles about nomenclature aside, if you’re unfortunate enough to be the path of a big storm when one lands, you won’t be able to stop it from affecting your business…

But you can mitigate damage and help keep people safe by communicating clearly when one happens.

That’s where mass notification can help. In the middle of a violent storm, you’ll need clear and effective channels of communication to coordinate recovery and alert colleagues, vendors, partners and customers.

But if you’re not making the most of your technology, you may find yourself without critical resources during a hurricane or other crisis.

That’s why MIR3 created this hurricane tip sheet to help you get ready for hurricane season. When you download your copy, you’ll learn 10 things you can do to anticipate the inevitable destruction caused by violent storms.

You may not be able to control what happens when a hurricane comes ashore, but now you can start to prepare for what you do if worse comes to worst. Download your tip sheet today.