According to a recent study from The Balance, Black Friday is still the busiest shopping day of the year with 101.7 million reported shoppers in 2016. Unfortunately, with the crowds come the risks of negative incidents. When you consider the volume of theft that happens, with the damage to stores and assets, you’re looking at an incredibly volatile situation that must be contained through proactive measures and immediate communication.
Mass notification systems like CodeRED are one of the most effective ways to manage these situations. These mass notification systems can be incredibly valuable for keeping people safe on Black Friday for a range of different reasons that are worth exploring. Let’s look at a proactive approach.
If there is one hard and fast rule in the world of retail, it’s the fact that “the total number of shoppers” and “criminal mischief” have a proportional relationship. As one of those numbers increases, so too will the other. CodeRED can be used to send out practical safety tips to shoppers in a targeted area throughout the weekend, and more generally surrounding high travel periods. Here are a few strategic ways to utilize your CodeRED system:
Regardless of the technique you use, actions need to be taken to build registrations, and maximize the reach CodeRED has within your community. Using Black Friday as an opportunity to build your CodeRED system helps construct a stronger foundation to which you can use all year — from hurricane season to that next winter storm, and everything in between.