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Key Takeaways From the 2016 National Hurricane Conference “Alert and Warning Technologies in a Mobile Society” Workshop

IMG_1536_2In case you were not able to attend last week’s conference, don’t worry—we’ve got you covered. The National Hurricane Conference (NHC) in Orlando, Florida concluded with an enlightening panel workshop featuring FEMA IPAWS personnel, Spartanburg County, South Carolina’s Emergency Management Director, and CodeRED representatives Don Hall and Troy Harper. The session centered on encouraging public safety officials to focus more time and energy on leveraging today’s widely available mobile technologies to enhance their mass notification planning efforts and alerting capabilities.

The presentation covered statistical information depicting the nation’s dependency on wireless and mobile devices via the adoption of mobile apps, which are becoming increasingly available to citizens around the country as an added means of communication. When mobile technology and new alerting methods are incorporated properly into your emergency communication plans, delivery success rates can triple. For this simple reason alone, public safety officials across every jurisdiction should be sure to leverage new and emerging mobile technologies to support their mass notification system capabilities.

So, back to the key takeaways you may have missed:

  • Develop a strategy for notifying the mobile public, including visitors and transient travelers, of emergency situations and protective actions.
    Statistics validate that roughly 90% of the U.S. population carries a cell phone (from the age of 8 – 80 years old) and approximately 46% of people are never further than arm’s reach from their phone. This tells us that the most powerful outreach method available for critical communications is mobile technology – a method that can be successfully used to save lives.
  • Have a single unified solution for emergency notifications including IPAWS, telephone, text, email, RSS feeds, social media, and integration options.
    IPAWS can send alerts to smartphones via Wireless Emergency Alerts (WEA), alerting individuals within an impacted area. With more than 64% of cellular users carrying a smartphone, a unified solution proves to have the largest impact to community notifications and alerts.
  • There is a greater need now more than ever to understand the alerting technologies of today and tomorrow.
    Apps today utilize geo-location and only alert subscribers located within the area of impact. Many of these apps can be customized to suit specific jurisdiction requirements. Don’t remain complacent and stay on top of rapidly changing technology, advancing how you can better communicate with residents, staff, and stakeholders. Keep abreast of the latest trends and ask your provider what’s next on the horizon.

While CodeRED is one of a handful of emergency and mass notification providers on the market, we were founded and built solely to provide critical communication solutions to businesses and government. We connect people to the information they need when it matters; this is all that we do and have ever done. To support our clients, we developed and now maintain the nation’s most downloaded public safety alert app, CodeRED Mobile Alert, designed to continue notifying people as they travel about the country each and every day. Contact your CodeRED Account Representative today to learn how CodeRED can help you build your comprehensive mobile strategy, further develop your emergency communication plan, and provide you with the most robust, easy-to-use, and reliable notification solution on the market today.