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Send Word Now Remembers: Hurricane Sandy

5 Minute Read

On October 29, 2012, an unprecedented superstorm made landfall on the eastern coast of the United States. Hurricane Sandy (nicknamed “Superstorm Sandy”) ravaged the Caribbean, Bermuda, and the eastern U.S. coast with significant damage particularly in New York and New Jersey. The high winds and heavy rains left homes, businesses, and transportation infrastructures in ruins.

As many fled the targeted areas with early warnings of the storm, others attempted to ride out the hurricane. Sadly, Sandy-related deaths totaled 117 in the U.S with 69 more in Canada and the Caribbean, according to the CDC. Second only to Hurricane Katrina, Sandy was one of the costliest hurricanes in U.S. history with recent damage estimates totaling over $65 billion in the U.S. alone.

As we remember the two year anniversary of Hurricane Sandy, we are well aware that many businesses and families are still attempting to recover from the devastating effects of this storm, as well as other recent weather-related events.

Within the past week alone, Bermudians took a direct hit from Hurricane Gonzalo, a category 2 storm with 110+ mph winds which made it the strongest storm to hit the island in over a decade. Meanwhile, Hawaiians evacuated and braced themselves for Hurricane Ana to strike the islands, but thankfully the hurricane weakened into a tropical storm before making landfall.

As we are in the midst of hurricane season and, according to predictions by the National Oceanic and Atmospheric Administration (NOAA), on the brink of another exceptionally cold and snowy winter similar to last year’s harsh winter, businesses must ensure that they are prepared to handle any weather-related disruptions.

Sadly, a recent survey performed by Staples showed that 50% of U.S. companies are not prepared for a severe emergency. In fact, 40% of businesses affected by a natural or manmade disaster never reopen, according to the Insurance Information Institute.

To make sure that your business is prepared for an emergency, take care to create and test a disaster recovery plan. Communication is a critical component of those plans, with Emergency Notification Systems, like the services provided by Send Word Now, at the heart of continuity.

When severe weather occurs, notification services can help prevent downtime and ensure employee safety. As various means of communication are often impaired during a storm, having a reliable, multi-modal communication system in place can make all the difference when it comes time for your company to weather the storm.