I invite you to take a moment to review previous posts on the ECN blog. You’ll see the importance of mass notification system deliverability confirmed over and over again. When the message is delivered families feel safe, children are found, crooks are caught, citizens are prepared, property damage is decreased, emergency management directors are praised and lives are saved.
Experience Increases Deliverability
Since 1998, ECN has been strategically delivering mass notification messages to residents on behalf of health departments, law enforcement agencies, counties, municipalities and cities. With experience comes the ability to understand message delivery. There is a difference and it makes difference.
Ease of Use Increases Deliverability
It’s important to know that your mass notification vendor has a clear understanding of the user experience. Your system should be easy to use. It shouldn’t take a rocket scientist to create, set up and launch your mass notification campaign. We’ve found that the more complicated the system is, the less it will be used and the more likely mistakes will be made when it is.
Understanding Recipients Increases Deliverability
Knowing how residents respond to and interact with the message is very important. The length and scripting of the message along with how it’s delivered will determine if it is heard. If it is too complicated for residents to listen to the message, they won’t hear it. For instance, I read about a situation during a recent chemical spill where a call was initiated (through another vendor) that required residents to press the “1” key to hear the emergency message. Doesn’t this seem counter intuitive? The point of sending a message is so that it will be heard. In this case, 65% of the call recipients hung up without ever pressing a key and never heard the emergency notification.
Emergencies Require Deliverability
Before and during emergencies you need to know that your mass notification system will begin delivering your message right away – speed and reliability are of utmost importance. Lives and property can be destroyed and changed in the flash of an eye. When wildfire sweeps through a community, you need to know that your campaign will be launched promptly and your messages will actually be delivered. When tornado producing storms bear down on neighborhoods, you must be confident that your message will be delivered to residents in time for them to take cover. When a water crisis strikes your city, the message must reach residents without technical glitches.
“When you pay for a service, you rightly expect to receive the full benefit of that service, particularly when public safety is at stake. And when the county buys communication services, residents have every reason to expect those services to work when they’re most needed.” Longmont Times-Call