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The Great Shakeout 2014: Earthquake Preparedness Drills

4 Minute Read

While millions around the globe can be caught singing along to Taylor Swift’s latest chart-topper, “Shake it Off”, this morning millions of people are shaking things out in a new way.

The Great ShakeOut, an initiative of the Southern California Earthquake Center to increase education and preparedness for earthquake scenarios, encourages people around the world to be more prepared for earthquakes by participating in a mock earthquake drill. On 10/16 at 10:16 am, nearly 26 million registered participants will perform an earthquake drill to learn what to do during and after the event.

During an earthquake, The Great ShakeOut encourages participants to practice the “Drop, Cover, and Hold On” method of earthquake safety. Drop to the ground, take cover under a solid surface like a desk, and hold on!

After an earthquake, how will you plan to communicate? For a family, The Great ShakeOut encourages you to adhere to SafeAmerica’s Text First, Talk Second campaign to avoid jamming phone lines by using SMS methods of communications.

But when it comes to reaching your employees, you know that sending individual text messages to each user may not be efficient. Having a multimodal emergency notification system in place is critical in communicating with employees regarding their safety and the continuity of your business.

The Port of Long Beach, the second busiest port in the U.S. situated on the southern California fault line, is very aware that rapid, reliable communication is a necessary component of emergency planning. Features like Send Word Now’s Inbound Calling and AlertTracer have been critical in ensuring continuity for the Port.

Multi-modal notification services like Send Word Now can make all the difference during an emergency such as an earthquake. It increases the chances that important, time-sensitive messages are relayed to users quickly during a crisis. Even with widespread events like power outages which may occur after the quake, communication channels such as mobile devices will likely still be available. Plus, working with a vendor like Send Word Now whose Customer Support specialists can launch notifications for you means you’ll have access to communication tools even if internet service is down.