ECN Participating in University Research Regarding Emergency Tornado Notification
ECN is participating in a new University of Missouri-Columbia research study regarding emergency tornado notifications. ECN has allowed the University to utilize their client base by selecting Douglas County, IL and the City of Palm Coast, FL because both communities were recently impacted by tornadoes.
ECN provides CodeRED emergency notification and CodeRED Weather Warning services to both communities, services that were credited for warning tens of thousands of residents before the storms hit. The survey will be open to residents in the impacted areas beginning Feb. 3, 2014, closing on Feb. 17, 2014.
According to the National Weather Service, Douglas County, IL was hit by a dangerous late season storm on Nov. 17, 2013, with a EF-3 tornado ¼ mile wide with peak winds of 140 mph and a path length of 15 miles. Less than one month later on Dec. 14, 2013, the National Weather Service confirmed a EF-1 tornado with maximum winds of 110 mph that touched down and crossed the northern sections of the city.
The survey will help researchers learn how residents and businesses in Douglas County, IL and Palm Coast, FL were notified of the tornado threat and what they did with the information in an effort to understand how people receive and react to emergency information. ECN anticipates many additional residents in both communities will enroll to receive future severe weather warnings through CodeRED Weather Warning, which is paid for by the individual communities and provided as a free service to citizens.
CodeRED Weather Warning technology, which is based on the National Weather Service polygon methodology, only contacts citizens in the path of projected weather, increasing relevance and reducing false alarms. CodeRED Weather Warning also uses heading and speed to determine the most vulnerable areas, notifying those most at risk first.
Results from the survey will be shared with the participating agencies in an effort to continuously improve emergency communication initiatives and outreach. Stephanie Meyers, graduate student at the University of Missouri-Columbia, is the Principal Investigator for this research.
Media and Analyst Contact:Victoria Borges
Senior Director, Strategic Communications