Independent Survey Shows Mass Notification Growing as Critical Tool for Business

Study results point to system reliability and usability as key drivers of purchase decisions and customer satisfaction

SAN DIEGO, Calif.—June 21, 2016—MIR3, Inc., the premier provider of Intelligent Notification (IN™) and response software for business operations, announced today the results of an independent survey on emergency mass notification systems (EMNS). The survey, conducted by Disaster Resource GUIDE (DR GUIDE) and sponsored by MIR3, clearly indicates that mass notification technology has become mission-critical for a broad array of businesses, agencies and institutions.

DR GUIDE is a comprehensive source of unbiased crisis/emergency management and business continuity information. Survey respondents, which included DR GUIDE subscribers as well as other business continuity and disaster recovery professionals across private industry, government and public sector agencies, noted reliability and usability as the most important attributes contributing to their selection of and satisfaction with mass notification software. The study also points to real-time reporting and integration with human resources or other company databases as essential features.

“This study clearly confirms that companies and organizations of all sizes, across industries and geographies, are increasingly reliant on mass notification technology to quickly communicate with any number of people in times of crisis, disaster or other threats to business continuity,” stated Maz Ghorban, vice president of corporate development at MIR3. “Small companies, global corporations, government agencies and educational institutions alike turn to EMNS solutions to deliver essential information, rapidly, in order to reduce the time to manage emergencies, saving lives and property, reducing IT downtime and gaining efficiency across the enterprise.”

Conducted during the first quarter of 2016, the extensive survey gauged the use of EMNS by U.S. and international organizations. With responses from more than 700 participants, including representatives of organizations with and without EMNS in place, the study targeted users of more than 20 different solutions. Results include insights into the value of currently available features, the desire for future system functionality, product pricing and overall satisfaction.

Survey respondents pointed to ease-of-use, reliability, features and pricing as the primary factors to influence purchase decisions. Other important factors include feature set, with real-time reporting and synchronization to other databases ranking highly. Other key survey findings include:

  • Industry Reach—the financial services industry represents the largest segment of EMNS users at 25 percent, with government and health/pharmaceuticals/biotech ranking second and third, respectively
  • Company Size—while 73 percent of survey respondents deploy EMNS to more than 1,000 employees, 9 percent of those with systems deployed have fewer than 100 employees
  • Geographic Deployment—the large majority of EMNS deployments support North American operations (94 percent), with 30 percent of systems supporting European operations and 22 percent supporting operations in Asia-Pacific

“Not surprisingly, in times of emergency, the ability to easily and quickly send a notification is paramount,” added Ghorban. “At MIR3, we believe trust is key to secure, time-sensitive message delivery, and our clients get more than a notification solution; they get a relationship that provides access to deep expertise, strategic counsel and conscientious customer service.”

About MIR3

A trusted partner with deep industry experience and a focus on client service, MIR3 empowers organizations by providing secure, reliable notification for communicating timely, relevant messages. For over a decade, the MIR3 team has led the industry in providing easy-to-use, advanced and reliable emergency mass notification technologies to companies and organizations around the world. Small companies, global corporations, government agencies and educational institutions use MIR3 Intelligent Notification to quickly reach any number of people, anywhere in the world. This reduces the time to manage emergencies, saving lives and property, reducing IT downtime and gaining efficiency across the enterprise.

About DR Guide

Disaster Resource GUIDE is published by Emergency Lifeline Corporation (ELC), which was founded in 1985by Kathy Gannon Rainey with the purpose of helping businesses, schools, families and individuals prepare for 72-hour self-sufficiency. In addition to selling preparedness kits and supplies, ELC publishes the GUIDE, which contains educational resources for disaster preparedness, hazard mitigation and organizational resilience. The GUIDE is in its 16th annual edition and now includes a Wednesday newsletter, the Continuity eGUIDE, which is distributed internationally. Learn more at:

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications