Leading Pet Specialty Retailer Adopts Intelligent Notification System to Further Strengthen Business Continuity Plans

inAlertCenter from MIR3 helps PETCO keep pets and people safe, business running smoothly

SAN DIEGO (November 18, 2010) – MIR3, the innovator of real-time Intelligent Notification™ and response technology, today announced that PETCO, a leading pet specialty retailer with more than 1,000 stores nationwide, is adopting inAlertCenter™ as an internal tool to help ensure business continuity and enhance the ability of company leaders to effectively communicate in and respond to emergencies.

PETCO will use inAlertCenter to communicate directly with PETCO associates during product recalls, emergency situations and other business disruptions. The tool allows PETCO to deliver important messages to targeted leader and associate audiences quickly and through multiple communication vehicles.

“The ability to communicate quickly and effectively with our field leaders and associates, particularly in emergencies, is critical to our business and helps ensure the safety of our associates, our customers and their pets,” says Dugan Krwawicz, manager, business continuity and records retention for PETCO. “We have completed a successful test phase of the inAlertCenter system, and we look forward to implementing the system to improve our ability to communicate and coordinate response efforts in real-time situations.”

“We’re proud that PETCO, another local San Diego company, has chosen inAlertCenter as its notification solution,” says Larry Kettler, executive VP of sales and marketing for MIR3. “This is further evidence that business continuity planning is expanding beyond the usual industries like finance, health care and energy, and the market will continue growing in retail, manufacturing and other sectors.”

inAlertCenter is used by organizations seeking a streamlined way to deliver urgent notifications to employees, partners, vendors, customers and shareholders. It’s employed by the military to mobilize and recall troops, law enforcement to direct officers, cities to alert citizens in times of threat or evacuation, and by universities to alert parents, students and staff about school closings and emergencies.

About MIR3
MIR3, Inc. is the leading developer of Intelligent Notification and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3 technology enables advanced rapid, two-way mass communication for IT, business continuity, and enterprise operations for more than 85 of the FORTUNE 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. For more information, visit onsolve.com.


PETCO is a privately held specialty retailer that provides products, services and advice that make it easier for our customers to be great pet parents. We operate more than 1,000 stores in 50 states and the District of Columbia, as well as a leading pet products and information destination at www.petco.com. Our nonprofit organization, The PETCO Foundation, has raised nearly $70 million since its inception in 1999 to help promote and improve the welfare of companion animals. In conjunction with the Foundation, we work with and support approximately 6,500 local animal welfare groups across the country to help find homes for more than 200,000 adoptable animals every year.

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications