MIR3 Advises Transportation Industry on Communication Options for Streamlining Operations During Summer Travel Season

SAN DIEGO (June 28, 2010) – As the summer travel season kicks off, experts at MIR3 are advising the transportation industry on how to effectively implement efficient communication to streamline operations during the business travel months. By integrating proper mass notification technology into existing business applications, all modes of transport—including air, rail, road, and water—will be able to operate smoothly, saving transportation organizations time, resources, and money.

This summer, millions of people will be relying on both public and private transportation systems every day. With so many factors that can disrupt transportation schedules, such as inclement weather, mechanical failures, or even natural disasters or terrorist-related attacks, effective communications are a crucial component to keeping business operations functioning smoothly. To ensure the rapid delivery of information to employees and customers surrounding the summer travel season, transportation industry executives are encouraged to use two-way mass notification technology to keep important audiences aware of ongoing urgent and non-urgent travel updates.

MIR3 executives are currently offering airlines, railway operators, and highway patrol, among other transportation organizations, the following guidance on best uses for Intelligent Notification systems:

    • Weather Advisories—Inclement weather, including heavy winds, rain and fog, often force airlines and railways to delay travel departure times.  This not only results in a backlog of passengers, but also creates a rescheduling nightmare.  Through notification technology, organizations can use the customer information entered during ticket purchase to obtain all appropriate phone numbers of affected travelers and can instantly launch a notification informing those customers of delays. Additionally, today’s most sophisticated mass notification systems feature response options, such as a call bridge, so customers can instantly connect with appropriate resources to receive further information or rebook travel for another time.


    • Accident Alerts—In the event of a bus accident, train derailing, or plane crash, organizations need to have a system that immediately alerts law enforcement and emergency response to the scene. Customized messages for these emergency situations can be pre-determined by organizations and sent out instantly to both first responders and local hospitals, notifying them of the accident and how many persons need care. Notifications are also sent to high-level transportation executives, bridging them to a conference call so they can immediately discuss establishing a press conference or releasing an official statement.  


    • Crisis Management—Integrating and automating notifications during crisis situations—including hazardous material spills, emergency landings, and disruptive passengers—is imperative for expediting communication to ensure employee and customer safety. By relying on mass notification systems, organizations are able to send controlled and accurate messages instantly, keeping everyone abreast of necessary information.


    • Emergency Maintenance—When trucks, airplanes, trains, and other modes of transportation experience technical and operational issues, mass notification systems are able to contact maintenance workers—both on and off duty—to request assistance.  Those who initiate the alert are able to track responses from maintenance crews so immediate repairs can begin. This immediate communication speeds up the repair process and ultimately decreases the delay time.


    • Customer Relations—Daily updates on traffic delays, weather conditions, and departure status can easily be communicated with notification technology via e-mail, text message, and phone.  Additionally, customers can be sent information on special deals and limited-time offers. By using the response feature, individuals have the option to connect directly with a booking agent. 


    • IT Management—IT operations are essential to supporting the infrastructure and functioning of all transportation. Even five minutes of downtime can delay thousands of important updates and affect customer satisfaction.  When using a notification system, transportation companies can alert officials and staff when IT and technology systems fail and back up is necessary.


    • HR Announcements—Human Resource departments can use notification technology to advise employees of increased summer traffic and provide them with special instructions on how to accommodate travelers during the busy season. They also can provide reminders on internal registration deadlines and holiday office closures.


MIR3 has Intelligent Notification technology experts available to speak and expand on the aforementioned tips for the transportation industry, while also outlining the overall importance for maintaining a reliable communications system.  Please contact Kelly Hamor at (619) 234-0345 or hamor@formulapr.com to speak with an executive.

MIR3, Inc. is the leading developer of intelligent notification and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3’s technology enables advanced rapid, two-way mass communication for IT, business continuity, and enterprise operations for more than 85 of the FORTUNE 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. For more information, visit onsolve.com.

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Victoria Borges
Senior Director, Strategic Communications