MIR3, Inc. and Black Swan Solutions Present Joint Webinar on Communicating in a Crisis

Webinar explores how to manage and respond to the deluge of questions that come up in times of crisis.  

SAN DIEGO (January 20, 2015)MIR3®, Inc., the innovator of real-time Intelligent Notification (IN™) and response technology, today announced a webinar that will explore effective crisis communication at every level, both during and following a crisis. The webinar, Communicating in Crisis, will feature nationally known BC/DR expert Ann Pickren, COO for MIR3, and Michelle Colosimo, crisis communication expert and director at Black Swan Solutions.

The webinar takes place takes place on Wednesday, January 21 at 11:00am PT (2:00pm ET). Registration is required, though there is no charge to join

“In today’s world of social media, any event, no matter how small, can quickly become big,” said Pickren. “When facing disaster, it’s imperative that your leaders provide answers before someone else does.”

When your organization experiences a disaster, whether man-made or natural, you can expect a lot of questions,” said Colosimo. “For your team to respond to a barrage of calls in the heat of a crisis, they must be equipped with knowledge, support and emotional fortitude.

The webinar will share time-tested practices for managing information in the aftermath of a disaster. Attendees will learn how to prepare to respond to staff, their families and friends, the press, regulators, shareholders, business partners and others during a crisis. The webinar will show how the right response can actually aid in business recovery, reputation management and brand protection.

About MIR3
MIR3, Inc. is the leading developer of Intelligent Notification and response software, which helps organizations enhance communication, protect assets, and increase operational efficiency. MIR3 technology enables advanced rapid, two-way communication for IT, business continuity, and enterprise operations for many of the Global Fortune 100 companies, as well as government entities, universities and companies of all sizes in more than 130 countries. For more information, visit onsolve.com. Follow MIR3 on Twitter: @MIR3.

About Black Swan Solutions
Black Swan Solutions, a business unit of Empathia, Inc., is a leading global provider of crisis management and risk mitigation services. Their services help organizations prepare for, respond to and recover from a wide range of critical events from mass casualty situations to data breaches. Utilizing masters-prepared professionals paired with state-of-the-art proprietary technology, their solutions provide timely and accurate information during a crisis while also providing emotional support to impacted individuals. Their client organizations, among the most recognized brands in the world, are prepared to rapidly communicate with stakeholders, demonstrate compassion for victims, and protect their reputation in the wake of a disaster. For more information, visit www.blackswancrisissolutions.com.

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications