MIR3 Presents Webinar on Gaining Executive Involvement for Business Continuity Planning

Revealing webinar explores techniques that have succeeded and those that have failed in finding support for business continuity planning.

SAN DIEGO (May 26, 2014) – MIR3, Inc., the innovator of real-time Intelligent Notification (IN™) and response technology, today announced the presentation of a webinar, How to Get Executive Commitment for Risk and Continuity. The webinar is produced in association with BANG (Business and National Government Group) and takes place on 28 May, 2014 in London, UK. The presentation was researched and developed to assist business continuity professionals in speaking about their programs and plans in a way that encourages the involvement of corporate executives.

The problem of getting executives to truly engage in the support and participation for business continuity programs has long been a challenge for those responsible for risk management, business continuity, business resilience, disaster recovery, crisis management and related areas. Without the buy-in and active sponsorship of important exercises and training, it’s almost impossible to create a corporate culture of preparedness. Using the techniques explained in this webinar, business continuity professionals will increase their chances of establishing a high-level advocate to increase the awareness and value of their programs.

Ann Pickren, recognized business continuity expert, will present on 28 May, 2014, via an online webinar, to a live audience in the Old Doctor Butler’s Head, Masons Avenue, London, starting at 18:15 hrs. For those who are attending in person, the doors open at 17:30 hrs and the first drink is free.

“It’s important for business continuity professionals to understand that people at the top are almost always focused on keeping the company healthy and viable with a strong brand and trustworthy reputation,” says Ann Pickren, COO for MIR3. “If you speak in terms of their concerns and avoid using the jargon of the business continuity profession, they’re more likely to pay attention.”

Those who are able to attend in person can register here; those who wish to join the webinar on-line can register here. Attendees, both in person and online, will be offered a download link to a white paper that provides additional information and research on the subject.

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications