Respected New York Firm Ramps Up Staffing for Client with Automated Notification

Intelligent Notification saves time for recruiters by alerting candidates automatically

SAN DIEGO (February 5, 2013) – MIR3, Inc., the innovator of real-time Intelligent Notification (IN®) and response technology, today announced that with the help of technology partner BroadBlast it has worked with Fusco Personnel, a respected New York recruitment firm, to solve the challenge of contacting a large number of employee candidates at once.

Before adopting notification, when recruiters at Fusco Personnel got a call from a client to fill a position, they would call a list of qualified candidates individually to gauge interest and arrange interviews, often leaving messages and waiting for a call back. To contact enough candidates to potentially fill one position, the process could take as long as two hours. Since it’s common for recruiters to get requests from several people to fill a number of positions at once, much of their time was spent on the phone.

By using Intelligent Notification, recruiters can now quickly prepare a message and deliver it by a variety of modes, including phone, email and SMS, to any number of qualified candidates in just moments. Interested candidates can respond to the message easily, saving recruiters from mak-ing unnecessary calls. The system allows recruiters to target specific groups, such as those with advanced education or experience.

“When we get a call from a client, we select a group of candidates, craft a message and deliver it to all potential interviewees in just minutes,” says Patty Fusco, founder and company president. “Since everyone gets the message at the same time, we’re less likely to miss anyone on our list.” Kathy Lanni, senior vice president of BroadBlast, Inc., says, “Fusco is a great example of a com-pany willing to embrace technology to fill positions more quickly and better serve their clients.”

“Fusco understands how automated notification can benefit clients, and by using it has stream-lined the staffing process,” said René Grossrieder, executive vice president, worldwide sales at MIR3.

Fusco Personnel plans to expand notifications to include benefit plan updates and other infor-mation that needs to be delivered to everyone quickly. For more about how Fusco Personnel uses Intelligent Notification, read the Fusco Personnel case study.

BroadBlast is a privately held, nationally certified, woman-owned small business based in New York. BroadBlast, Inc. has national relationships with Tier One technology providers to provide responsive, integrated best-in-breed technology services that focus on mass communication, emergency alerting, notification and time-sensitive communication. BroadBlast assists Tier One technology companies in developing and enhancing features that meet these specific needs. For more information, visit


MIR3, Inc. is the leading developer of Intelligent Notification and response software, which helps organizations enhance communication abilities, protect assets, and increase operational efficiency. MIR3 technology enables advanced rapid, two-way communication for IT, business continuity, and enterprise operations for many of the Global Fortune 100 companies, as well as government entities, universities, and companies of all sizes in more than 130 countries. MIR3 is the recipient of many industry and business awards including a Government Security News Homeland Security Award for Best Notification System and has been named to the Inc. 500|5000 list for five years running. For more information, visit Follow MIR3 on Twitter: @MIR3. Visit the MIR3 blog:

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications