The Mars Agency Opts For Intelligent Notification As A Way To Keep Communication Open Throughout Complex Business Network

Global shopper-marketing agency chooses mass notification as tool for emergency communication.

SAN DIEGO (July 21, 2015)MIR3, Inc., the innovator of real-time Intelligent Notification (IN™) and response technology, today announced that The Mars Agency, a leading shopper-marketing agency for over 40 years, has chosen Intelligent Notification as its emergency notification system throughout the agency network.

“The MIR3 Intelligent Notification system has provided us with a comprehensive and effective solution to manage emergency communication across our entire agency network when normal communication channels are not available,” said Kathleen Curran, VP of Communications for The Mars Agency. “Overall, MIR3 and its products are a great fit for our agency’s needs.”

Curran says the product implementation was turnkey, the set-up and maintenance easy, and the solution scalable. The Mars Agency has already used the system in cases of inclement weather and power outages. Future plans including use of Intelligent Notification for event coordination and promotion, and to incorporate it further into routine emergency procedures such as fire drills, pandemic planning, etc.

“This kind of forward thinking is one reason the Mars Agency stands ahead of the competition,” said Maz Ghorban, VP of corporate development for MIR3. “Having a reliable notification system in place is an important step in ensuring business continuity.”

Intelligent Notification delivers important messages to any number of people in the case of business interruptions, threats or simply for day-to-day communication. Available as a hosted (SaaS), on-premise, or hybrid solution, Intelligent Notification is used for business continuity and disaster recovery, IT event management, weather alerts, emergency notification, and to enhance efficiency and productivity throughout the enterprise.

About MIR3
MIR3, Inc. is the leading developer of Intelligent Notification and response software, which helps organizations and companies enhance communication, protect assets, and increase operational efficiency. MIR3 technology provides a common communication platform that enables advanced rapid, two-way communication for IT, business continuity, and enterprise operations for many of the Global Fortune 100 companies, as well as government entities, universities and companies of all sizes in more than 130 countries. For more information, visit Follow MIR3 on Twitter: @MIR3.

About The Mars Agency
The Mars Agency creates Unifying Ideas that drive profitable, sustainable growth for brands and retailers. Proudly independent and woman-owned for more than 42 years, this global shopper marketing agency is both respected and retained by Fortune 500 clients for its ability to build connective marketing solutions that are brand inspired, shopper focused and retail activated.

Media and Analyst Contact:

Victoria Borges
Senior Director, Strategic Communications