University Of Pennsylvania Contacts Over 50,000 People In Real-Time Drill Using The MIR3 Intelligent Notification System

School’s safety division conducts campus-wide test of UPennAlert emergency notification system while video crew documents all.

SAN DIEGO (October 28, 2015)MIR3®, Inc., the innovator of real-time Intelligent Notification (IN™) and response technology, today announced the University of Pennsylvania has recently undertaken its annual campus-wide test of the MIR3 intelligent notification system. The drill was conducted to ensure that all campus constituents, some 50,000-plus students, faculty and staff, can be notified with critical, accurate information in the event of any emergency. To see how the test was conducted, watch this recorded video of the event.

“Penn is an Ivy League school in an urban environment, and the population on our campus at any one time is over 50,000,” said Maureen S. Rush, M.S., CPP, VP for public safety and superintendent of police at the University of Pennsylvania. “Tests like these give parents peace of mind in knowing that we’re on top of communication and security at the school and that we’re going to keep their kids safe.”

A benefit of such non-emergency tests is hands-on training, so that if an emergency does occur, all recipients are familiar with the system and understand what they should do in response to an alert. It took the University about thirty seconds to send out a message through what users are familiar with as the UPennAlert Emergency Notification System, and within minutes, the entire population had received the message.

“Intelligent Notification makes it so simple to send out an emergency notification,” said Mitchell Yanak, director of PennComm and emergency communications at University of Pennsylvania. “It streamlines the entire communication process.”

The final message tally showed that over 86,000 SMS text and email notifications were delivered to more than 50,000 people in just five-and-a-half minutes. The test went off without a hitch, messages were delivered quickly and the security team was happy with the results.

“This year we were able to use the new feature of Placeholders, which was phenomenal,” said John Urban, crime mapping and data analyst, University of Pennsylvania. “You sign in, pick the message you want and hit send. This takes less time and effort, both critical in time of crisis.”

“Our relationship with the University goes back to 2007 when Intelligent Notification was first chosen as a platform for the UPennAlert system,” said Ann Pickren, president and COO for MIR3. “It’s been an honor and a pleasure to partner with such an eminent institution on a project that really can save lives.”

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Victoria Borges
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