Troy Harper, Vice President, Customer Success, OnSolve
The percentage of U.S. adults expected to cancel their TV service and continue without it is projected to hit 18.9% this year, with a staggering 39.3 million cutting the cord. But as more consumers rely solely on streaming video and audio services such as Netflix, Hulu, Spotify and Pandora, they may also be inadvertently cutting themselves off from receiving critical alerts broadcast through the emergency alert system.
EAS is run by the Federal Communications Commission, which works with the Federal Emergency Management Agency and National Weather Service to broadcast emergency alerts. The rapid evolution in how Americans consume content presents a challenge for agencies and organizations responsible for ensuring the public safety alerts warn as many residents as possible of impending danger. And it is why many are calling for emergency alerts to be expanded to streaming services platforms, or even to internet-of-things-enabled smart home devices.