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Speedy Mass Notification Is Software Firm’s Forte

San Diego Business Journal, February 25, 2013.

To promote his business, CEO Amir Moussavian hands out a device roughly the size of a highlighter pen. It’s a combination screwdriver (with four interchangeable blades), LED flashlight and carpenter’s level (the old-school variety with the floating bubble). Moussavian says it beats handing out T-shirts and baseball caps with logos. But the all-purpose tool sends a subtle message about the executive’s company, MIR3, Inc.