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Critical Communication for Retailers: A Comprehensive Approach

Creating and implementing a critical communications plan can be a daunting task. For retailers, especially, the task is more complex because of the number of stakeholders and operational risks you face.

IT outages, man-made threats, and severe weather are just a few examples of crisis events that can disrupt your operations and, ultimately, your bottom-line.

The key to avoiding disaster? A response plan that includes a comprehensive approach to fast and thorough communication throughout the organization.

In this presentation, you will learn tips on how to:

• Contact employees fast, regardless of their location
• Keep suppliers in the know during times of crisis
• Maintain the trust of your customers despite business disruptions
• Organize communications to partners, contractors, and franchise owners
• Provide stakeholders with a streamlined way to provide feedback and updates