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Essential Tips and Tricks on Selling BCM to the C-Suite

For years, industry professionals have been searching for ways to win hearts and minds at the C-level to help support BCM programs. Using the findings of BCI’s own research and conclusions drawn from other international studies, Lyndon Bird, Technical Director of the BCI, will discuss how BCM can be pushed up the corporate agenda so that it becomes a core component of strategic planning, risk oversight, and corporate governance.