Regular, relevant communication is important for the success of any company, but when two of the top U.S. airlines decided to merge, it was critical to have clear, reliable tools for emergency and general communication in order to ensure smooth transitions.
Every stakeholder has questions during a merger that need to be answered when two companies announce a merger, both must be prepared to answer questions for key stakeholders and to address the inevitable operational challenges that will arise. Employees at every level are faced with conflicting objectives, ambiguity in reporting structures, job uncertainty and shifting responsibilities; even the most effective teams struggle in this type of situation. Continuous, effective updates and notifications help ensure all employees and interested parties are able to stay on the same page making for a smoother integration over time.
The Problem: How to ensure business continuity through a merger
Keeping thousands of employees aware of ongoing developments during the merger of two top US airlines was time-consuming and hectic. Loyalties were torn, the natural human resistance to change was evident and the resulting business challenges exposed the new company to risks from major competitors. Executives knew they had to quickly find a communications system to help keep staff members informed and comfortable during this massive transition, and get them back to focusing on the important work that needed to be done in order to successfully complete the merger.
The Solution: MIR3 from OnSolve
Executives from the merging companies turned to the MIR3 mass notification and collaboration solution to provide rapid and efficient delivery of the latest information as the merger progressed. Using these tools, the executive teams of the two airlines were able to keep thousands of employees at all locations up to date about merger details, transition timelines and departmental changes via recorded notifications that were released as soon as decisions were made.
MIR3 allowed the executive team for each airline to choose who got which messages, ensuring that every level of employee received the information that was most relevant to their position. This made it easy for the team to coordinate evolving corporate messaging to thousands of dispersed employees instantly, via mobile and landline phones, fax, SMS, pager, and email, while providing receipt confirmation and easy reporting to track responses.
With MIR3, the two airlines were able to:
- Quickly distribute information and updates regarding the merger through the intuitive web-based interface, or by simply sending an email or making a phone call to trigger alerts using existing templates in seconds
- Establish conference calls immediately when key issues needed to be discussed or decisions made to provide the necessary guidance to employees, suppliers, partners, and customers
- Track and report on all alerts and responses to create a clear picture of every notification transmitted and the responses received by the individuals choosing to respond to the alert
The bottom line
Employees at every level of the organization were provided with clear communication throughout the merger process. Having questions answered as they arose, feeling like they were being listened to, and understanding that each of them were a critical piece of the merger success helped staff focus on their work with a positive, forward-looking attitude.