As 2018 comes to a close, here’s a look at what experts believe 2019 likely has in store in terms of the threats to – and the evolution of – business continuity and disaster recovery.
While ransomware will continue to present a major threat to organizations in the coming year, ransomware attacks are expected to be:
With the current state of business continuity and disaster recovery strategies and systems, many organizations are in the “response” position, meaning that they are acting after being targeted by a specific threat.
In the New Year, however, experts predict a shift from the reactive position to the proactive position, meaning that more organizations will be focused on proactively:
If 2018 and recent past years have taught us anything about crises, disaster recovery, and business continuity, it’s that no organization is completely immune to threats like natural disasters, severe weather events, cyberattacks, and/or active shooters.
In fact, what has become clear is that, after any of these threats emerges and compromises safety, privacy, and/or data, communities are paying close attention to:
In 2019, experts anticipate that this attention will only become more focused and that communities will judge organizations based on their responses to emergency situations. Some even expect that this judgment will be especially crucial when it comes to how organizations participate in and support community-wide recovery efforts (i.e., not just their own organization’s recovery).
For instance, organizations’ responses – or lack of response – following large-scale disasters will likely play an increasingly significant role in how communities perceive that business following the disaster. In other words, the public will be paying attention to – and will likely be making purchasing decisions based on their perceptions of whether – organizations simply take measures to protect their profits or whether they are supporting community recovery efforts in the aftermath of crises.
When it comes to emerging trends in disaster recovery and business continuity for the New Year, the bottom line is that:
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What does crisis communication have to do with business continuity? When a corporate crisis strikes, communication, whether internal or external, must be immediate and clear.
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