Six Strategies to Enhance Executive Buy-in to Proactive Critical Event Management

No matter how many times you’ve done it, addressing your C-suite usually feels somewhat daunting. This is especially true when you’re endeavoring to gain their buy-in to a proposed organizational change. Whether you're a manager or a director, you’ve likely realized that when it comes to proactive critical event management (CEM), there’s some disconnect between intent and action amongst C-suite executives.

Recognizing the problem is the first step towards correcting it. Ninety-nine percent of C-suite executives say their organizations experienced at least one negative risk incident in the past 18 months. But only 36% of executive respondents said that becoming more proactive in CEM is a key goal for their organization today, according to a recent commissioned study by Forrester Consulting on behalf of OnSolve, Failing To Plan Is Planning To Fail.

So how do you create a more actionable attitude and get them on board?

It starts with learning how to engage those executives in a way that's meaningful to them. Remove complexity and focus on the overall end goals: Organizational resilience and business continuity. The key lies in helping them make the connection between proactive CEM and those two big-picture objectives.

To prepare for a successful pitch that brings your C-suite into alignment with a proactive CEM strategy, spend time considering these six components of effective delivery within the scope of risk management:

  1. Due Diligence: Ready for a range of questions?
  2. The Why: Which processes require what technology?
  3. Right Language: Can you articulate the big picture?
  4. Relevant ROI: Do you know the measurable metrics?
  5. Key Consequences: What’s the impact of inadequate CEM?
  6. Fluidity Focus: Why is CEM a continuous process?


Staying competitive in your industry is a marathon, and the training never stops. If you can help your executives envision the long game – how proactive CEM now leads to improved business continuity and organizational resilience later – you’ll be well on your way to putting words into action. And that’s how you run a better race. For more insights, download the commissioned study conducted by Forrester Consulting on behalf of OnSolve: "Reduce Risk and Improve Resilience with Proactive Critical Event Management: A Spotlight On Executive Leaders."


OnSolve is a leading critical event management provider that proactively mitigates physical threats, allowing organizations to remain agile when a crisis strikes. Using the most trusted expertise and reliable AI-powered risk intelligence, critical communications and incident management technology, the OnSolve Platform enables enterprises, SMB organizations and all levels of government to detect, anticipate and mitigate physical threats that impact their people, places and property. With billions of alerts sent annually and proven support for both the public and private sectors, OnSolve is used by thousands of entities to save lives, protect communities, safeguard critical infrastructure and enable agility for the organizations that power our economy.