Six Strategies to Enhance Executive Buy-in to Proactive Critical Event Management

No matter how many times you’ve done it, addressing your C-suite usually feels somewhat daunting. This is especially true when you’re endeavoring to gain their buy-in to a proposed organizational change. Whether you're a manager or a director, you’ve likely realized that when it comes to proactive critical event management (CEM), there’s some disconnect between intent and action amongst C-suite executives.

Recognizing the problem is the first step towards correcting it. Ninety-nine percent of C-suite executives say their organizations experienced at least one negative risk incident in the past 18 months. But only 36% of executive respondents said that becoming more proactive in CEM is a key goal for their organization today, according to a recent commissioned study by Forrester Consulting on behalf of OnSolve, Failing To Plan Is Planning To Fail.

So how do you create a more actionable attitude and get them on board?

It starts with learning how to engage those executives in a way that's meaningful to them. Remove complexity and focus on the overall end goals: Organizational resilience and business continuity. The key lies in helping them make the connection between proactive CEM and those two big-picture objectives.

To prepare for a successful pitch that brings your C-suite into alignment with a proactive CEM strategy, spend time considering these six components of effective delivery within the scope of risk management:

  1. Due Diligence: Ready for a range of questions?
  2. The Why: Which processes require what technology?
  3. Right Language: Can you articulate the big picture?
  4. Relevant ROI: Do you know the measurable metrics?
  5. Key Consequences: What’s the impact of inadequate CEM?
  6. Fluidity Focus: Why is CEM a continuous process?


Staying competitive in your industry is a marathon, and the training never stops. If you can help your executives envision the long game – how proactive CEM now leads to improved business continuity and organizational resilience later – you’ll be well on your way to putting words into action. And that’s how you run a better race. For more insights, download the commissioned study conducted by Forrester Consulting on behalf of OnSolve: "Reduce Risk and Improve Resilience with Proactive Critical Event Management: A Spotlight On Executive Leaders."


OnSolve® proactively mitigates physical threats, allowing organizations to remain agile when a crisis strikes. Using trusted expertise and reliable AI-powered risk intelligence, critical communications and incident management technology, the OnSolve Platform allows organizations to detect, anticipate and mitigate physical threats that impact their people and operations.